Santa Cruz Reserve


Santa Cruz has worked tirelessly to create their reputation for quality, craftsmanship and user-friendly, bomb-poof designs. When we heard the news that Santa Cruz would be producing their own line of carbon fiber rims, we knew they were going to change the game - and they did. Reserve wheels are not only the strongest wheels on the market, but they solve a host of problems that have plagued other carbon rim designs in the past. As if that weren’t enough - Santa Cruz made them unbelievably affordable and backed them up with an unprecedented Lifetime Warranty. For a product like this - there’s simply no competition.


  • Industry-leading No-Hassle Lifetime Warranty
  • 24-hour warranty replacement initiation
  • 28 hole option only
  • 27.5" and 29” options
  • Reserve 27 - 27mm internal rim widths in both wheel sizes
  • Reserve 30 - 30mm internal rim widths in both wheel sizes
  • Reserve 25 - 25mm internal width in lightweight 29” option
  • Reserve 37 - 37mm internal width for 27" wheel sizes only
  • Designed around standard, exposed spoke nipples
  • 4mm offset Asymmetrical rim design
  • Reinforced Spoke nipple beds resist failure around spoke holes
  • Rim-only options available now for custom wheel builds
  • Built wheelsets starting at $1,599

Each set of reserve wheels include a whole sheet of colored decals - if red is not your thing.
Matte finish UD Carbon will never go out of style.
The '30' refers to the internal rim width - which is 30mm.
Santa Cruz keeps it classy - with just one little painted-on logo.
Reserve 27 29" is the wheel of choice for Santa Cruz's Enduro World Series pro riders.
The Reserve 30 is the biggest and baddest - perfect for this Nomad CC with tires from 2.4" to 2.6"

RimReserve 27Reserve 30Reserve 37
Internal Width27mm30mm37mm
External Width34mm36.4mm43.2mm
Rim Weight 27.5435g470g450g
Rim Weight 29455g490g27.5" only
Wheelset Weight 27.5 TD3501677g1751g1740g
Wheelset Weight 29 TD3501755g1831g27.5" only
Wheelset Weight - 27.5” Torch1657g1731g1720
Wheelset Weight - 29” Torch1735g1811g27.5" only

Custom Builds

GBS Has full capability to build wheels in-house! Give us a call and we’ll talk options.
  • Hand-built, trued, and tensioned right here in Golden Bike Shop
  • Alloy nipples available in a wide variety colors
  • Hubs available from DT Swiss in a variety of sizes and configurations
  • Hubs from Industry nine are available in a variety of anodized colors
  • Hubs from Onyx Racing Products available in a ton of anodized, and powder coat finishes.
  • One complimentary wheel true and tension after purchase
  • Labor to install wheels on your bike is included with purchase

Wheel Upgrade Special

Golden Bike shop is offering a limited time opportunity to upgrade any bike purchased to Santa Cruz Reserve Wheels. Buy any in-stock bike, and upgrade that bike to reserve wheels for $1,200 at the time of the purchase. We’ll keep the stock wheels, and take care of the labor to swap tires, cassette and rotors to make sure everything is dialed before the bike goes out the door. Boom - done.

This video of Santa Cruz rider Danny MacAskill went viral as he attempted to break a set of Reserve Wheels
Exposed spoke nipples means easy maintenance, and a chance to add some custom colors.
Spoke holes - a common point of failure on other wheels - are heavily and strategically reinforced.
The rims are designed with an asymmetrical structure.
Santa Cruz is second-to-none in carbon manufacturing. Even the inside of the rim is smooth and finished.
Sub-2000g for a 29" wheelset that is virtually indestructible? We'll take it.
Onyx hubs are a popular choice for custom applications.

Rider Feedback

Clay Donovan - GBS Inventory Wizard and Tallboy CC X01 Reserve Owner:

I’ve been riding a pair of 27mm wide 29 inch Reserves laced to DT 350 hubs on my Tallboy for the last 6 months or so. The Reserves have been stiff and reliable, even handling multiple hard rim impacts at irresponsibly low tire pressures. I know that if I’d hit those same rocks at the same speed with an alloy rim, they would have been toast. These are some of the toughest rim of ANY material available today. The performance gains over an alloy rim--or even a less robust carbon rim-- are noticeable, particularly in terms of stiffness. The Reserves track very true through hard corners and rough trail chunder with minimal deflection or uneasiness. Despite the obvious stiffness, I don’t notice any harshness or detrimental effects to overall ride quality. The build out of the box was also very high-quality; both wheels were true and evenly tensioned. I have not developed any run-out at the rim despite some pretty harsh riding and have not needed to touch a spoke wrench so far. My one quibble on these wheels would be that the stock valve stem seems to be more prone to clogging with sealant than a typical valve stem like a Stan’s, DT Swiss, WTB, Etc. That having been said, valves are cheap and easy to replace if necessary, and more attention to valve position while putting my bike away for storage might have prevented the problem in the first place.

So far I am a huge fan of these wheels! While not as super-light as some competitors in the carbon wheel game, the performance, build quality, and durability, combined with the very reasonable pricing and KILLER warranty made these Reserve wheels a great choice for me and I wouldn’t hesitate to recommend them to all but the most gram-conscious riders.

Spoke Pull Test