Upgrade to one of the best riding wheels in the industry


Reynolds cycling is committed to engineering the lightest, fastest, highest quality carbon bicycle wheels in the world. Unlike other manufacturers, Reynolds is 100% focused on carbon wheels and nothing else. That commitment to the art and science of carbon wheels has led them to develop innovative technologies and processes for carbon rim fabrication, many of which have now been adopted by other top manufacturers. The Reynolds Blacklabel series of wheels combines their high-tech, modern-profile, carbon hoops with Industry Nine's Torch hubs for fast rolling and even faster engagement. To top it all off, they offer one of the best lifetime warranties in the business--If you can break a Reynold's wheel while you're riding, they'll just give you a new one. Available in 25mm, 28mm, 34mm, and 40mm internal rim widths; their unique combo of premium performance, competitive pricing, and lifetime guarantee makes the Reynolds Blacklabel a truly exceptional entry in the high-end carbon wheel market.

Instantly upgrade your new bike purchase with a set of Reynold's Blacklabel wheels for $1600 + tax (a $2100 value) when you let us keep the stock wheels!


  • Lifetime Warranty aka Reynolds Assurance
  • 30-day customer satisfaction gurantee
  • Mountain Rim 5 (MR5) Construction Technology
  • 27.5" and 29” options
  • Asymmetrical rim design
  • 34mm internal width for 27.5+ tire sizes
  • 28 hole option only
  • XD and Shimano freehub bodies available
  • Industry Nine hubs that offer ultra-quick, 3 degrees of engagement and unbeatable durability
  • Tubeless Ready--Hookless tire bead
  • Built wheelsets starting at $2,099

Wheel Upgrade Special

Golden Bike shop is offering a limited time opportunity to upgrade any bike purchased to Pivot Black Label Enduro Wheels. Buy any in-stock bike, and upgrade that bike to Reynolds wheels for $1,600 at the time of the purchase. We’ll keep the stock wheels, and take care of the labor to swap tires, cassette and rotors to make sure everything is dialed before the bike goes out the door. Boom - done.

Pivot Cycles and Reynolds go hand in hand
Color matched decals when ordered on a Pivot bike
Industry Nine Torch provides 3 degrees of engagement for near insant power transfer
28 hole rims reduce weight and give necessary compliance.
28mm internal rim width and come tubeless ready.
Reynolds keeps it clean with stealth graphics

Rider Feedback

Riley Bartz - GBS Service and Firebird 29 Reynolds Blacklabel Owner:

As a professional enduro racer I’ve broken my fair share of wheels from many of the top brands in the industry. Reynolds Blacklabel wheels have been trustworthy, offering durability without compromising weight. Experiencing a broken carbon wheel is an expense that no one can afford but fortunately, Reynolds has you covered with one of the best warranties. This not only gives you peace of mind that you won't lose out on an investment but also keeps you on your bike, cutting down on those unwanted down times. In the end you really can't go wrong with any of the carbon wheel options from GBS, however, in my opinion Reynolds takes the cake!