The Original Women’s Mountain Bike

In the beginning, mountain bikes were designed for and marketed to men. Juliana broke the mold in 1999 by creating the first female-specific mountain bike; This change was pioneered by the brand’s namesake, Juli Furtado. Today, Juliana is synonymous with premium, modern women-specific mountain bikes that refuse to stick to the status quo and allow riders across the board to blaze new trails and create unlimited adventure